Rescigno's Marketing Connections

Hum-Drum Response Rates?

Ron Rescigno — Fri, 11 May 2012 21:38:40 +0000

6 tips to boost response… 1. Simplify – Keep your “ask” clear, crisp and concise. Not “Would you give between $250 & $350?” Make it, “Consider a gift of $350 today.” 2. Be Different – Get your message noticed…be unique. 3. Have Fun with It - Did you generate excitement or a buzz with your [...]

Fundraising Axioms-9 of Them +1 (Yours) = 10

Ron Rescigno — Tue, 08 May 2012 22:02:28 +0000

1. Connect to hearts and minds before you connect to wallets. 2. Donors expect and deserve a good return on their charitable gifts/investments. 3. You can never thank a donor, volunteer or staff member too often. 4. Start the cultivation process OW! It’s never too late. 5. Identify prospects based on both financial ability and [...]

6 Direct Mail ?’s that Can Improve Your Nonprofit letters

Ron Rescigno — Mon, 07 May 2012 21:49:25 +0000

1. Does your letter speak to the values your donors use to make decisions? 2. Do you use the same language your donors use? 3. Is what you are saying credible and verifiable? 4. Does the tone of your letter speak both to the emotional and intellectual needs of your donors? 5. Does your content [...]

11 Strategies for Increasing Annual Fund Donations

Ron Rescigno — Thu, 03 May 2012 21:03:56 +0000

1. Tell real stories. Donors want to know how your npo is serving others, so give an example. 2. Until they donate, send 3 mailings a year. Once they donate, ask again before the 9-month umbrella closes. 3. Send a thank you letter within a week. 4. When asking, be specific. 5. Personalize, personalize, personalize [...]

Rescigno’s and Every Door Direct Mail – Designed to Keep Postal Costs Down

Ron Rescigno — Fri, 20 Apr 2012 19:34:40 +0000

Rescigno’s Marketing Connections, in conjunction with the USPS, now offers Every Door Direct Mail as a viable option for keeping postal costs down. This is an offer that has not been offered to the public before. Now, you can save on the cost of buying a list and applying address labels. You don’t need to [...]

USPS Plans to Give OK to Allow Mailer Logos and Marks on Permit Indicias

Ron Rescigno — Tue, 17 Apr 2012 20:15:19 +0000

The United States Postal Service is planning to allow commercial mailers to include logos, trademarks, brand images or other kinds of marketing designs in the permit imprint indicia area of their mail. This will allow for immediate recognition of logos, products or promotions while boosting the visual impact of the mail piece. It is expected [...]

“No Applause Please, Save It for the End!”

Ron Rescigno — Tue, 17 Apr 2012 15:32:43 +0000

Those of you old enough to remember comedian Dom DeLuise will remember him saying this after a particularly funny joke. In much the same way, this is what 21st century philanthropist H. Gerry Lenfest was saying when he was asked about his expectations after making a gift: “Those of us who make planned gifts do [...]

The Future of the Fundraising World

Sue Rescigno — Thu, 12 Apr 2012 17:29:11 +0000

In an uncertain world, it is often hard to predict the future of business, especially when it comes to how others will act in a financial sense. The economy has affected fundraising and donors as well. Many are wondering if the beginning of 2012 shows promise. Donations When talking about fundraising, the main objective [...]

It’s Called ‘Loss’

Ron Rescigno — Mon, 09 Apr 2012 21:44:04 +0000

When you lose or haven’t heard from a donor in a certain amount of time, what have you done about it? We suggest positivity! “Thanks for your past support, we missed your gift last year and were hopeful that we could regain your belief in what we’re doing here.” If you win back a lapsed [...]

The Beginning Stage of Analyzing Success

Sue Rescigno — Wed, 04 Apr 2012 21:41:00 +0000

As with all things in business, starting from the bottom and working your way up is the most logical approach to get the job done. Once the job is complete, starting again with the most basic concept in order to analyze how successful your work has been is key. The first step in analyzing [...]