Rescigno's Mailing Solutions, INC
Press Release - February 23, 2010
Rescigno’s Mailing Solutions of Bridgeview, IL has announced that it is continuing to move forward with tactical equipment enhancements to provide production solutions for its clients. By investing in an HP Indigo 3500 press, RMS is now able to offer high-quality, short-run personalized color digital printing at economical prices.
As a leading marketing service provider in the field of direct mail and print for 18 years, Rescigno’s produces a wide range of commercial products for its customers, specializing in complex variable data print and short-run applications such as personalized materials and high-quality marketing collateral. Due to the large volume of variable data work Rescigno’s processes for its clients, the company decided to invest in the HP Indigo 3500 to ensure that the quality of its printed materials would be competitive with offset and other digital printing. |
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The economic downturn of 2007-2008 led RMS to change its business development focus from one of acquiring new customers to one of retaining and expanding business from the existing customer base.
“This investment continues to demonstrate our commitment to serving our clients’ needs and their demand for digital technology,” said Sue Rescigno, President of Rescigno’s. |
| Susan Rescigno (Owner) and Larry Neumann (Production Manager), pose in front of the new HP Indigo 3500 with a sample printed on the press. | “We believe investing in innovative new systems is the key to future success. The HP Indigo press allows us to produce more high-quality work and short-run targeted mailings that generate higher returns. It makes |
perfect business sense in this economy to provide a more cost-effective solution for our customers that increases their marketing results.”
She also noted that many printers have had to turn down small, high-quality personalized work because of the costs associated with plate changes to accommodate variable color and imaging on analog presses. Many printers find that the intricacies of data manipulation and the mailing process are outside their realm of expertise. However, the new HP Indigo 3500 combined with RMS’s years of industry experience is ideal for targeted, personalized mailings.
“As we’ve done so many times in the past, we are partnering with our customers,” Rescigno concluded. “We can share our database management proficiency along with our direct mail production solutions. As the marketing industry places a priority on loyalty and retention programs, so do we. We’ve always been a customer-driven company, but over the last 18 months we began to understand the impact of the economy and the fact that we needed to listen to our clients more than ever before. We’ve adapted and innovated time and again over the last 18 years. We see no reason to stop now.”
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Contact: Ron Rescigno 708-974-2600 ext 105 |
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