Fundraising Axioms-9 of Them +1 (Yours) = 10

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1.  Connect to hearts and minds before you connect to wallets.

2. Donors expect and deserve a good return on their charitable gifts/investments.

3.  You can never thank a donor, volunteer or staff member too often.

4.  Start the cultivation process OW!  It’s never too late.

5.  Identify prospects based on both financial ability and inclination to support your cause.

6.  our best prospects are current donors.

7.  People give to people, not causes.

8.  Before you ask others to give, you must give yourself.  You will not be successful if you do not have a passion for your cause.

9.  Keep it simple.  The best way to raise money is to ask and the best way to ask is by modeling giving.

10.  Your turn…Please share one of your own…


Ron Rescigno

About Ron Rescigno

Ron is responsible for new sales, research and copywriting of materials for the annual fund, campaign material and various in-house marketing materials such as email marketing. Ron holds a BA in English from Lewis College and an MA in Educational Administration from Governors State University. Prior to joining Rescigno’s, Ron spent 23 years in private high school education as both a teacher and administrator. Ron, like his wife Sue, also recently was honored for his involvement with the board of the Children’s Museum in Oak Lawn for which he has been the vice president for the last 6 years and recently completed a 9-year tenure on the board of St. Linus Grammar School.

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