Failing to Plan is Planning to Fail

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Sure, life doesn’t always go as planned as new opportunities arise or old plans fall through to make way for new ones. However, starting off with an initial idea of how you would like things to pan out always sets you a step ahead of the game. Having a plan for a new marketing campaign will give you an outline to follow even if it is not exact, steering you in the direction of success. This is especially true in the case of social media. With numerous outlets to update on a consistent basis, it is important to lay out a schedule of sorts in order to keep up with your accounts for continued success.


Plan to sets goals.

With a plan in mind, goals can be made. Goals are usually set in stone and change very little, causing you to work off the plan you have created. With social media, because it is an ever changing platform, make sure to set realistic goals. Take Twitter for example. Because of the high drop off rate of users, expecting to jump from 100 followers to 1,000 in a matter of months is simply impossible unless you’re Charlie Sheen, #Winning!


Plan to follow through.

What good is a plan if you do nothing with it? If you have your mind set from the beginning that this plan is going to be pursued with little to no changes, your end results will be more promising. If you have a calendar of topics you want to cover in your blog laid out ahead of time, there is no reason not to post them. Posting a weekly video on your YouTube channel will keep viewers wanting more but falling out of the swing of things because you veered off your planned path will force subscribers to lose interest.


Plan to plan again.

Once you get into the habit of planning, it will come more natural. After seeing the results of your planning efforts, they will give you more incentive to continue down the planning path. Sites such as Social Report, Trackur and others mentioned here are useful tools to monitor the success and activity on your social media sites. This way, you have numbers and actual data to use when setting your future goals, recognizing what worked and what didn’t.


Now get planning!

Sue Rescigno

About Sue Rescigno

Susan spent the early years of her professional career in development at prestigious educational institutions such as Illinois Institute of Technology and St. Xavier University. During her tenure at IIT, she won an award from CASE for Sustained Performance in the Annual Fund. Susan’s degree is in Mass Communications from St. Xavier University. In addition, she is a Certified Mailpiece Quality Control Specialist, ensuring that all Rescigno’s clients receive the best possible postal rates. Susan is very active in her community. Most recently she and her husband, Ron, were honored by the Children’s Museum in Oak Lawn with Soaring Spirit awards because of their longstanding involvement in the museum. Sue also sat on the board of Hope Children’s Hospital in Oak Lawn for 10 years and served for two years on the Christ Hospital development committee. Professionally, Sue is currently on the Postal and Government Affairs Committee of the Mailing and Fulfillmemt Association (MFSA).

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